Concept, art direction and copywriting for Handi Quilter Inspiration ad campaign. Each print ad story pairs with a bio page on the Handi Quilter website and is accompanied by digital ads and social media posts.

We wanted to focus on what inspires quilters to quilt, beyond having a beautiful finished product. Quilting is not for the faint of heart – it takes patience, technical prowess, and most certainly determination. So what inspires these creators to continuously challenge their skills and quilting character? It goes beyond a pretty quilt. Finishing quilts means sharing memories with your loved ones, celebrating life’s milestones and creating bonds with those who have the same need to create. These are just a few of the many reasons why we quilt. A quilt is not simply a blanket – it is a signature, a message, and a symbol of craftsmanship and passion.