Overview – Springboard UX Design Class / HQ Website Research + Redesign
For my capstone project as part of my enrollment in Springboard’s UX Design Curriculum, I chose to conduct research, develop designs, and guide usability testing focused on the redevelopment of the Handi Quilter website. Through extensive user surveys, user testing, prototyping, and iterations I was able to develop a concept for a new website design that more closely accommodates users’ needs and interests as well as addressing business goals such improving access to education, increasing online product sales, and encouraging ongoing interaction with users.
The Handi Quilter website’s goal is two-fold. To provide detailed information about HQ-brand longarm quilting machines and accessories, but to also provide education, quilting resources, and inspiration to the entire quilting community, regardless of brand preference. Existing quilters need access to easy-to-use content and a space to develop an approachable, online community. A challenge in designing for quilters is that the demographic consists primarily of older women who don’t necessarily use online resources or the same resources as younger makers. An additional goal of the website is to provide a starting point where beginning quilters will feel welcome and can develop their skills, ultimately developing a new age of quilters, strengthening the industry as a whole.
Below you will find links to my user experience design process, as well as detailed findings from each.
Initial research plan + survey data
User Testing – Card Sort Exercise
Web Usability Test Plan + Guide
Final prototype used for testing (Created with Sketch App + InVision.)